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Warhol proposes painting his own interpretation of the Absolut Vodka bottle. He reminds him that while he doesnвЂ™t drink alcohol, he sometimes uses Absolut as a perfume. вЂњOver dinner one night, Warhol tells Michel that heвЂ™s enthralled by the artfulness of the Absolut bottle. The very first ad, ABSOLUT PERFECTION, established the meme of wrapping visual and verbal puns around simple, striking imagery.ДЄbsolut became an iconic bottle when it piqued the interest of Andy Warhol, who created AbsolutвЂ™s famous print campaign in 1986.

It was an idea that took shape вЂ“ Archimedes style вЂ“ in the bathtub of TBWA art director Geoff Hayes, and went on to become the longest-running campaign in advertising history. вЂњAbsolutвЂ™s positioning strategy relied on the promise of an entirely new experienceвЂќ - Brooman Instead, the positioning strategy relied on the promise of an entirely new experience. In what would later become a familiar pattern, the suggestion that met with the most extreme reaction-both positive and negative-was 'Absolute Pure Vodka.' - AdageДЄbsolut went out of its way to avoid head-to-head comparisons with rival brands. Broman presented five different concepts for a Swedish vodka. With an ethos of purity being the main expectancy of their USP, Brooman went to the US with his simple brief.ДЄt a meeting in New York with the top creative team from ad agency N.W. Broman began with nothing-no brand name, no package, not even a vodka. Shortly before the campaign started, Absolut sought the expertise of consultants, the most important being Gunnar Broman, a well-known adman in Stockholm. With the branding and bottle design being so simple it was tasked to the company to try an make themselves known to the global market. Part of the difficulty of standing out was the fact they had little to no branding and their bottle design was very understated. It was a bold move and for them to stand out they needed to be different. At this time they were entering a market which was filled with powerhouses like Smirnoff. It was only sold in Sweden for a century before it hit the global market in 1979. The name changed with intervals, and in 1979, the old name Absolut was picked up when the upper-price range ABSOLUT VODKA was introduced. Vodka was then sold nationwide under the name 'Absolut Rent BrГ¤nnvin'.

In 1917, the Swedish government monopolized the country's alcohol industry. The signs of being different and delivering quality at the same time is rooted in the history of the brand.

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Smith even offered free boat rides to the distillery and 'Rent BrГ¤nnvin' made Smith a fortune. He sold it just outside the city border at a lower price than the monopoly's product. He challenged, and beat, the city of Stockholm's liquor marketing monopoly with his vodka.

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Download FREE Resource вЂ“ Essential marketing modelsДЎ5 classic planning tools to inform strategy development.ДЄccess the Essential marketing models for business growthДЄbsolut as a company was founded in 1879 by Lars Olsson Smith and is produced in Г…hus, Sweden.

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